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Strategies for Viral Marketing

HEADLINE: Consumer-to-consumer contacts are powerful! 

It has been around forever, but as a marketing strategy, it goes back only about 50 years. How do you sell a line of kitchen containers without advertising and even without distribution? The answer: Have women hold parties and talk about them to their friends. The Tupperware Party strategy was based on a simple premise that is as valid today as it was then. 

You can read the paper further down on this page, or access the paper (PDF) in Google Drive, here.