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Promises, Trust, and Public Identity
HEADLINE: Building Strong Business Relationships
Since customer satisfaction and trust in customer relationships are vital concerns today, it is essential for a company to be known as one that cares about its customers.
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Title: Promises, Trust, and Public Identity - BDA
Topic: Trust
Keywords: Promise, Trust, Public Identity, Customer, Relationships, Promises, Competence, Involvement, Offers
Type: Academic Paper - A4 Document (PDF) - Rebranded Original
Date Produced: 1996-2009
Building strong business relationships is more important now than ever before. Since customer satisfaction and trust in customer relationships are vital concerns today, it is essential for a company to be known as one that cares about its customers. There is also a strong shift toward alliances between companies and away from the adversarial model of competition. In this environment, potential customers and allies will abandon companies that can neither make attractive offers nor be trusted in their promises.
Promises, Trust, And Public Identity - PAPER - VISION Branded (1996 - 2009 Promises, Trust and Public Identity).pdfTo download, click the pop-out icon in the top-left of the document displayed on this page. That will open a new browser tab where you can download the document.
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