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Promise-Based Management The Essence of Execution
HEADLINE: In many companies, critical strategic initiatives keep stalling.
By examining the commitments people make to colleagues and customers, executives can figure out why work stalls and how to get it moving again.
You can read the paper further down on this page, or access the paper (PDF) in Google Drive, here.
Title: Promise-Based Management The Essence of Execution - Donald N. Sull and Charles Spinosa
Topic: not yet specified
Keywords: commitments, promise-based management, promises, conversations, speech act, application
Type: not yet specified
Date produced: 2007
Promises are the fundamental units of inter- action in businesses. They coordinate organizational activity and stoke the passions of employees, customers, suppliers, and other stakeholders. While they hold an organization together, they are as fragile as they are crucial. Individuals’ divergent worldviews and objectives tug constantly at the filaments of promises, and unexpected contingencies can tear precarious agreements. Leaders must therefore weave and manage their webs of promises with great care—encouraging iterative conversation to make sure commitments are fulfilled reliably. If they do, they can enhance coordination and cooperation among colleagues, build the agility required to seize new business opportunities, and tap employees’ entrepreneurial energies. If they don’t, they will lose out to rivals who do.
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