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Do you believe in trust at first sight? (LinkedIn Version)
HEADLINE: trust at first sight is not very fashionable.
In the sixth of a special series of briefings, Dr. Charles Spinosa investigates how we develop trust and its implications for marketing to customers.
You can read the paper further down on this page, or access the paper (PDF) in Google Drive, here.
Title: Do you believe in trust at first sight? (LinkedIn Version) - Charles Spinosa
Topic: not specified yet
Keywords: Trust, marketing, customers, anxiety
Type: not yet specified
Date produced: June 6th 2020
If you see that difference between then and now, you also begin to see there are various versions of love, even now. That is essential if you want to sell something to lovers. There are partnership lovers, companionate lovers, convenience lovers, and even a few romantic lovers left. That’s how we need to think about customer profiles. And that’s how we need to think about building customer trust. Show virtues. Address anxiety. Appeal to radical differences.
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