CATALOG CARD

Communicating with Customers

HEADLINE: Connecting the organization as a whole to the customer.

Having a company communicate with you is becoming an essential part of a positive customer experience. In our view, both traditional and alternative approaches to advertising need to be paired with a parallel strategy directed at the interaction of employees and consumers. Companies need both an Advertising Strategy and a Commitment Strategy.

You can read the paper further down on this page, or access the paper (PDF) in Google Drive, here.