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I Wish You Would Trust Me
HEADLINE: Imagine a bank where, if something goes wrong, you can call the Chief Executive
Demonstrates how one bank in the US took a revolutionary approach to earning the trust of its customers through ‘spontaneous magic’ – and wonders whether counterparts in the UK are doomed to failure because they are merely ‘playing the trust game’
You can read the paper further down on this page, or access the paper (PDF) in Google Drive, here.
Title: I Wish You Would Trust Me - Charles Spinosa
Topic: Trust
Keywords: Trust, Anxiety, 10 essential steps. Trust Building, Customers, Strategy
Type: Article - A4 Document (PDF) - Original Writing
Date Produced: 2015
Can that trust ever be regained? If so, does the answer lie in friendly ad campaigns, retro branding and dishing out cupcakes in branches? Or are there more fundamental issues around trust that the major players have still to grasp? Charles Spinosa thinks so. He demonstrates how one bank in the US took a revolutionary approach to earning the trust of its customers through ‘spontaneous magic’ – and wonders whether counterparts in the UK are doomed to failure because they are merely ‘playing the trust game’
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