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Do You Believe in Trust at First Sight 

HEADLINE: Something just Clicked

Winning customers' trust is a top prize for brands. And when that trust is lost, it's very difficult to regain. So how can you get ahead of the competition with your trust-building strategy? In an Interview with Fraser Allen, Dr. Charles Spinosa offers a fresh perspective. 

You can read the paper further down on this page, or access the paper (PDF) in Google Drive, here.