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21st-century mobilisation: Transform your business with extraordinary pace
HEADLINE: The pharmaceutical giants who achieved the impossible
An introduction to mobilisation and phronesis, and why the latter was key to Pfizer delivering a successful COVID-19 vaccine in just eight months
You can read the paper further down on this page, or access the paper (PDF) in Google Drive, here.
Title: 21st-century mobilisation: Transform your business with extraordinary pace - VISION
Topic: Mobilisation
Keywords: mobilisation, Covid-19, pharma, transform, commitment, fast, CbM, trust, coaching, moods
Type: not yet specified
Date produced: 2020
It used to take the giants of the pharmaceutical world at least five years to deliver a vaccine. Yet when the world was struck by COVID-19, Pfizer managed to deliver a vaccine in just eight months. Meanwhile, others such as Moderna, Johnson & Johnson, and Astra Zeneca demonstrated similarly extraordinary feats of mobilisation.
The people who achieved this embraced techniques that we at VISION recognise and have been helping clients with for years. We call it 21st-century mobilisation, and it incorporates a particularly powerful skill that Aristotle called phronesis, otherwise known as practical wisdom.
In this invaluable deep dive into 21st-century mobilisation strategies, we share insights that will enable your organisation to achieve what the guardians of business-as-usual will tell you is impossible.
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